Creative Branding & Art Direction

 

A visually engaging exploration of Hangzhou City, the host of the upcoming Olympic games. This presentation will include a comprehensive list of all Olympic game categories and their respective subcategories. It is developed using the visual design history of the Olympics, the city's visual identity, and extensive visual and informational research related to the topic.

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Hangzhou boasts a deep historical and cultural heritage. This project seeks to develop a unique visual identity that distinguishes it from Beijing 2008, focusing on exploring the rich cultural heritage of Southeastern China. This endeavor celebrates Chinese culture and explores a variety of possible visual approaches.